Regarding Schwinn CycleNav

8 Jan


Hello all,

We benefit from having a very engaged community of supporters, and we thank you for bringing to our attention the recent announcement of Schwinn’s CycleNav bike navigation device at CES in Las Vegas. We even saw multiple comments on different articles about the CycleNav in which people strongly articulated their support for Hammerhead.

We think that the announcement of the CycleNav is a great thing. We believe that the problem of creating safer, easier bike navigation is one really worth solving. The fact that there is going to be another device out there on the road that positively affects the cycling community is wonderful. We are excited to see that Wal-Mart might be carrying a product that could help a number of people – as this is the avenue through which many make their purchasing choices. Schwinn’s entry into this space further emphasizes that we are not alone in recognizing that bike navigation is an issue that needs to be solved.

Our vision however goes well beyond simply telling you where to go. We are building a system in which you will also be able to discover why you might want to go to a particular place. We are putting actionable human insight into what is a far too austere, disconnected experience at present. We are excited to be driving innovation within our favorite sport and we feel honored to see elements of our design in the Schwinn product.

Again, a big thank you to all of our fans who sent this our way.

Time to get back to work!

Piet & the Hammerhead Team


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