Two Weeks at Techstars R/GA

14 Dec

The Hammerhead team is two weeks into our three-month program at the Techstars R/GA Accelerator in New York City. For those not in the know (don’t worry, up until a few years ago, some of us weren’t either!) startup accelerators are essentially bootcamps for entrepreneurs. For a few months, your team and your business are put under intense pressure and scrutiny and given access to a buffet of resources, from mentors to office space to access to investors. The difference between Techstars and most other accelerators (of which there are many nowadays) is that at Techstars the pressure could shape a diamond, the mentors are the best in the world, and the access is awe-inspiring. In the words of own Piet Morgan, “If this is a buffet, it has food flown in from the best chefs in the world – the best food you’ve ever tasted and more than you could ever eat in a year – and you have 15 minutes before they close the door in your face.”

Factor in the resources of R/GA, an amazing firm with so broad a scope of accomplishments that a paragraph – let alone a sentence – could hardly do it justice, and we are in a truly once-in-a-lifetime position. We have the opportunity to take this awesome product we’ve developed and not only deliver on our crowdfunding campaign, but also create a global brand. It will take years to get there, and there are a thousand hurdles to cross on the way, but we simply could not be better positioned to go for it.

Certainly, this story so far sounds like a completely one-sided positive review of Techstars. So what if it is? We’re excited – and we want you to know that every hour we put in here is going to contribute to the Hammerhead being a better, more well-rounded product. Here, where every day feels like a week, and every week, like a year, we are going to take our merry band of men and forge them into battle hardened entrepreneurs.

The more people that use Hammerhead to map the best bike routes around the world, to share and compete with friends, and to simply find their way, the better our service will be and the more reliable and useful our device will become.

We are so thankful to all of you who backed us during our campaign, and who continue to pre order our product because you helped create this opportunity for us.

Cheers,

Piet

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