The R/GA Techstars Accelerator Demo Day

15 Mar

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Friends of Hammerhead,

What an adventure. Texas was incredible! We’ve just returned to New York and the RGA offices from what was a deeply meaningful and unique trip for us all. Demo Day could not have gone better, and all the long hours of hard work that Piet and Jon put into the pitch and presentation culminated in a seamless and beautiful delivery. This event was the finale of the whole Accelerator program and all nine companies presented extremely well. We were proud to share the stage with them. Of course, Jon was there with camera in hand and has put together a great short video of the day’s events. You can watch it here:

Demo Day took place on a rainy Saturday evening and brought about 400 attendees. Before and after the pitch, reporters and investors had the opportunity to speak to each of the companies in person and look at displays and prototypes. As you know, we decided as a company to bring our full team to Texas to share this significant milestone together, and the extra manpower proved to be indispensable in handling all the interest from the large crowd that formed around the Hammerhead display.  

Afterwards, almost every team was represented at the Omni Hotel pool, sharing in good times until a very late night became a very early morning. Never have so many people tried to fit into a single hot tub. As we made the most of the last moments of this incredible journey together, it was difficult not to reflect on what a wild experience the R/GA Accelerator has been.

Our adventure to SXSW closed as it began – with a lengthy road trip in what’s become known as the Hammerbus, our 12-seater rental van. Returning through the dramatic landscapes of the Southwest with the satisfaction and confidence of having successfully executed our goals was extremely memorable. After one final night in New Orleans, we said goodbye to the South and returned home. There is a growing sense that one chapter of our journey as a company is over. We are excited to the tackle the challenges that the next will bring and look forward to sharing the experience with you.

Until next time,

The Hammerhead Team

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