Archive | July, 2014

Hammerhead: Techstars’ Startup Stories

22 Jul

We’re thrilled to have been featured in Techstars’ Startup Stories series. Thanks again to Megan Sweeney and Techstars for making this happen.

Team HH

Hammerhead July Update

20 Jul


Hello All,

The spirit of adventure is in the air as we take to the streets to test Hammerhead. Check out our new video update here:

These last few weeks have been among the most exciting since the successful close of our crowdfunding campaign last fall. As Piet mentions in the update video, having near-final prototypes in our hands after months and months of work is extremely gratifying. From Julio’s beautiful light patterns and app designs to Aditya’s consistent progress on Hammerhead’s operating system and on to Laurence’s stellar work on the product as a whole, everyone has a great deal to feel good about right now. But our true excitement lies in the journey ahead; these new prototypes represent the beginning of the final phase in Hammerhead’s development.

Putting these new devices through their paces, testing the effectiveness of various visual cues and pushing the limits of Hammerhead’s battery life, we’re living the dream – our dream. The dream that caused us all to sacrifice so much of our time and our effort over the course of the last year and a half. The dream that’s hopefully going to make exploring on a bike easier than ever before. There’s so much to be said for riding with a device that both looks and works like the real deal. We’ve spent plenty of time testing Hammerhead via more humble means, so in many ways this is nothing new. And yet it feels new. This is what we’ve been fighting for and it’s here now. Hell yeah!


Clearly, we’re psyched, and wanted to share our enthusiasm with you. With that out of the way, there’s plenty more to be done. Piet and Laurence took to the friendly skies this past week and ventured to the mythical land of Las Vegas. They weren’t there for the typical reason one goes to Vegas – although Piet did let on that he gambled $1.00 away (for shame!). The duo are exploring the possibility of completing Hammerhead’s final assembly in the United States, and Las Vegas is rapidly becoming a go-to spot to do just that. The trip was a success, and we’re looking forward to solving the final piece of this manufacturing puzzle in the coming weeks.

The weeks ahead are going to be pretty intense. First, we’re going to receive a new batch of Hammerhead prototypes. These will feature fixes based on our testing with the most recent model. Piet mentioned in the video that we were dealing with some vibration in Hammerhead’s mounting bracket. This is why we test – so you don’t get your long-sought-after Hammerhead in the mail and find it bouncing up and down the minute you hit the road. So, these new units should have that issue resolved, allowing us to tackle further issues – and the cycle repeats itself.


Second, we’re going to submit a number of units for international certification. From the outset, we’ve envisioned Hammerhead as a global experience. To sell an electronics product like Hammerhead around the world, though, one needs to obtain the proper certifications. These vary from country to country, and Laurence has spent many an hour researching what certifications we need and figuring out how to get them. Needless to say, he’ll be thrilled when this process is over.

Third, we’re going to be moving to a new office. Jon M. has been working tirelessly to find us a new HQ, and we’re all looking forward to having our own space.

Finally, we’re going to ride headlong into a big month of final product testing. We want to catch and resolve as many bugs as we can before we submit Hammerhead for manufacturing. Given time, we’re not taking any chances. Besides, when the equation is more riding equals a better product, it’s a safe bet you’ll find us out on the road.

We have a lot to get done and not a lot of time to do it in. But based on our experience over the past month, it is going to be an immensely satisfying couple of weeks. We’re all thrilled to be here, riding our way through to a great product launch. 

Until next time,

Piet and the Hammerhead Team


Hammerhead Weekly Dispatch – July 14, 2014

14 Jul

Hello all,

We’re at the head of another big week here at Hammerhead HQ. Last week saw some serious product testing and continued progress on lining up manufacturing and order fulfillment. We got our new Hammerhead prototypes out on the bike and are thrilled by their performance thus far. After spending so much time refining the shell design and meticulously mapping out the internals, it’s a hell of a time to just get out and ride.

This week, we’re following up on our testing with a series of small design changes and minor tweaks. Laurence is improving the stability of the mount, and Aditya and Julio are continuing their work on the light patterns.

We’re also gearing up for a big move. The R/GA Accelerator has a new program firing up this fall, and that means we need to find a new place to call home. The whole team is excited at the prospect of having a true ‘office’. After six months in an apartment and then a further seven in a communal workspace, we’re eager to have our own space.

We’ll have a big new update coming your way this next weekend – new update video, new product photos, new everything.  Keep an eye out for it!

Thanks for your continued support, and get out and ride this week!

All the best,

Team HH

Hammerhead Weekly Dispatch – July 2, 2014

2 Jul

Hello all,

Remember what we were saying about those production-ready prototypes? The day has arrived! We have our near-final build of Hammerhead One in-hand and will have it on-bike in no time.

Things are really going to be kicking into high gear here as we commence with an exhaustive testing process. There are several benchmarks we’re aiming to achieve with testing – from international certifications to getting the light patterns just right. Prepare yourselves for some great updates. We’ll have a big one for you next week. July is going to be a beautiful, productive month.

Until then,

Happy riding!

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