The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
My rating: 5 of 5 stars
Discovery Driven Strategy: Unconventional Paths to Exceptional Growth by Rita Gunther McGrath
Friends, these two are an amazing combo book to read.
My rating: 4 of 5 stars
I am using the framework described in this in coming up with my venture. Combine it with Rita McGrath’s book Discovery Driven Growth and you have a complete picture. Also read the blogs from both. Rita’s blogs are even more interesting, she has a direct to the point way which takes out all assumptions, and she is big on making and evaluating assumptions.
Eric’s book will give you direction for that original idea, Rita’s book will give you momentum for that original idea’s evolution to a new product/service or crash and burn early on.
I never thought crashing and burning would be fun too 🙂 try it for your selves.
I will in the near future get a chance to meet Ian, the co author of this book, i will post more on it when i get to it.
raveenb 