Tag Archives: R/GA

The Journey to Texas

6 Mar

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Hello all,

Our adventure is in full swing, and we have completed the first leg of our trip – an extremely memorable journey from the Big Easy across to central Texas. We are comfortably settled into our hotel in Austin now and ready to tackle the next few days. Check out Mr. Strauss’ glorious video of our adventure here:

Our journey began with our departure from the RGA offices in New York. We flew to New Orleans, and arrived just in time to see the final moments of Mardi Gras. We  departed early the next morning with a team of ten guys, a bunch of gear and several pristine Hammerhead prototypes crammed into a 12 seater van. We rolled through the swamps of Louisiana covered in their Spanish moss, and then finally into the crisp dry Texas spring air, auspiciously arriving on what turned out to be the eve of the 164thanniversary of the Battle of the Alamo. With all of our stops we turned an eight-hour drive into a twelve-hour adventure – it was one for the ages!

Austin is awesome, and we couldn’t be more thrilled to be here the great state of Texas, ready to make some history ourselves with the world’s first effective bicycle navigation solution. All the 9 RGA/Techstars teams are staying in one hotel and the anticipation and excitement for the days ahead is palpable. Piet and Jon will be extremely busy and will spend the next two days leading up to Saturday’s Demo Day tuning up the final version of our pitch and practicing to deliver it perfectly, while the rest of the team takes a few free moments to explore Austin. We will be sure to share our adventures here with you as they continue to unfold.

Until next time,

The Hammerhead team

Hammerhead – Onwards to SXSW and a little backstory

3 Mar

The weeks are flying by with barely a moment to take a breath, and we’re about ready to ship off tomorrow evening for our big Demo Day at SxSW in Austin, Texas. Piet and Jon have been practicing non-stop for what we’re confident is going to be an awesome presentation – and we’re thrilled to be sharing the stage with our friends and associates from the 8 other incredible R/GA Techstars Accelerator companies.

With this trip, our time here at the Accelerator draws to a close. This represents the end of another challenging but immensely rewarding chapter of our journey. Although we are looking forward to a day or two of catching up on our sleep, we find ourselves reflecting on all the progress we have made here over the last 4 months. We not only forged ahead with our product, but have created a group of friends here and can say with confidence that the hardware startup tribe of NYC is fired up and ready for a good summer!

In this spirit of reflection we thought it would be an appropriate time to share a video of the first leg of our ride together as a team. In June of last year we pooled our resources and moved into a one bedroom apartment to focus on nothing but Hammerhead. Check out the video of our journey:

As with any significant endeavor we have faced significant trials but our commitment to this product and to each other have held constant. We love working together, and we can’t wait for this upcoming summer, with its promise of bikes, sunshine, and good times spent with the people who have supported us thus far.

We have a grand adventure ahead of us this week as we travel across the United States with our whole team – and we’re looking forward to bringing all of you along for the ride with us, with  blog posts, email updates and video. Be sure to keep an eye on our twitter page, as we’ll be updating it constantly. For our team, this journey to Austin is symbolic of the physical transition ahead as we say goodbye to R/GA and Techstars and grow to new heights as a company.

Well, Austin awaits! We can’t wait to share this next week’s excitement with you!

Until next time,


The Hammerhead Team

Back in Action

6 Jan

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Friends and backers,

Happy 2014! After a short break we are back in action! We hope you enjoy this second video update. If you haven’t yet, be sure to watch our Christmas Update here. Tomorrow, we officially return to work at the R/GA Techstars Accelerator and are really looking forward to starting 2014 with a bang!

We’ve added some new bicycles to our testing fleet, and in a few days’ time will launch our alpha testing for our app. If you’re in or around NYC you might see us out on the snowy streets getting our app fine-tuned. The first item on the agenda is nailing down our LED light sequences and timing. Raveen spent the past two weeks developing a simulator to allow us to accomplish just that. In addition, we are working on identifying component suppliers for batteries and also preparing an updated version of our website that will reflect our transition from a crowdfunding success to a full-fledged company.

Keep an eye out for our next video update and email in two weeks’ time. Between now and then, follow our progress on Twitter andFacebook. We’re always pushing out fun updates and would love to hear from you!

Until next time,

Piet & the Hammerhead Team

Christmas Update

20 Dec

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Hello all,

After three weeks of 16 hour days, countless homemade curries, and a seemingly infinite number of new things we have to worry about, the holiday break @ R/GA Techstars is finally upon us. If you haven’t yet, check out our update video – http://www.youtube.com/watch?v=u7AZDJW2HZc.

For the next two weeks, our team will be scattered to the four winds. Piet and Laurence, to South Africa. Jon, to Massachusetts. And Raveen – well, Raveen is going to keep working at the office here in NYC. It is this dedication that earned him the moniker ‘The Jewel of Chennai’ – a name that only hints at the grandeur of his presence. 

This week, we made critical additions to our team – Tyler, who is taking the lead on a redesign of our site, and Julio, who is working with Laurence on product/industrial design. It is so exciting to be adding to our ranks – both for us and for the company.

Also happening this week: significant steps forward in Hammerhead testing; several meetings regarding manufacturing; and our first taste of the direct assistance of the R/GA staff. The Hammerhead, both as a device and as a brand, is going to benefit tremendously from the resources we have here. We’ve been saying this for weeks, but to see it in action is just awesome.

Thanks to all of you for your support – and specifically to those of you who have reached out with comments, advice, and well-wishes. 

All the best,

The HH Team

 

Two Weeks at Techstars R/GA

14 Dec

The Hammerhead team is two weeks into our three-month program at the Techstars R/GA Accelerator in New York City. For those not in the know (don’t worry, up until a few years ago, some of us weren’t either!) startup accelerators are essentially bootcamps for entrepreneurs. For a few months, your team and your business are put under intense pressure and scrutiny and given access to a buffet of resources, from mentors to office space to access to investors. The difference between Techstars and most other accelerators (of which there are many nowadays) is that at Techstars the pressure could shape a diamond, the mentors are the best in the world, and the access is awe-inspiring. In the words of own Piet Morgan, “If this is a buffet, it has food flown in from the best chefs in the world – the best food you’ve ever tasted and more than you could ever eat in a year – and you have 15 minutes before they close the door in your face.”

Factor in the resources of R/GA, an amazing firm with so broad a scope of accomplishments that a paragraph – let alone a sentence – could hardly do it justice, and we are in a truly once-in-a-lifetime position. We have the opportunity to take this awesome product we’ve developed and not only deliver on our crowdfunding campaign, but also create a global brand. It will take years to get there, and there are a thousand hurdles to cross on the way, but we simply could not be better positioned to go for it.

Certainly, this story so far sounds like a completely one-sided positive review of Techstars. So what if it is? We’re excited – and we want you to know that every hour we put in here is going to contribute to the Hammerhead being a better, more well-rounded product. Here, where every day feels like a week, and every week, like a year, we are going to take our merry band of men and forge them into battle hardened entrepreneurs.

The more people that use Hammerhead to map the best bike routes around the world, to share and compete with friends, and to simply find their way, the better our service will be and the more reliable and useful our device will become.

We are so thankful to all of you who backed us during our campaign, and who continue to pre order our product because you helped create this opportunity for us.

Cheers,

Piet

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