Tag Archives: SXSW

The R/GA Techstars Accelerator Demo Day

15 Mar

image

Friends of Hammerhead,

What an adventure. Texas was incredible! We’ve just returned to New York and the RGA offices from what was a deeply meaningful and unique trip for us all. Demo Day could not have gone better, and all the long hours of hard work that Piet and Jon put into the pitch and presentation culminated in a seamless and beautiful delivery. This event was the finale of the whole Accelerator program and all nine companies presented extremely well. We were proud to share the stage with them. Of course, Jon was there with camera in hand and has put together a great short video of the day’s events. You can watch it here:

Demo Day took place on a rainy Saturday evening and brought about 400 attendees. Before and after the pitch, reporters and investors had the opportunity to speak to each of the companies in person and look at displays and prototypes. As you know, we decided as a company to bring our full team to Texas to share this significant milestone together, and the extra manpower proved to be indispensable in handling all the interest from the large crowd that formed around the Hammerhead display.  

Afterwards, almost every team was represented at the Omni Hotel pool, sharing in good times until a very late night became a very early morning. Never have so many people tried to fit into a single hot tub. As we made the most of the last moments of this incredible journey together, it was difficult not to reflect on what a wild experience the R/GA Accelerator has been.

Our adventure to SXSW closed as it began – with a lengthy road trip in what’s become known as the Hammerbus, our 12-seater rental van. Returning through the dramatic landscapes of the Southwest with the satisfaction and confidence of having successfully executed our goals was extremely memorable. After one final night in New Orleans, we said goodbye to the South and returned home. There is a growing sense that one chapter of our journey as a company is over. We are excited to the tackle the challenges that the next will bring and look forward to sharing the experience with you.

Until next time,

The Hammerhead Team

The Journey to Texas

6 Mar

image

Hello all,

Our adventure is in full swing, and we have completed the first leg of our trip – an extremely memorable journey from the Big Easy across to central Texas. We are comfortably settled into our hotel in Austin now and ready to tackle the next few days. Check out Mr. Strauss’ glorious video of our adventure here:

Our journey began with our departure from the RGA offices in New York. We flew to New Orleans, and arrived just in time to see the final moments of Mardi Gras. We  departed early the next morning with a team of ten guys, a bunch of gear and several pristine Hammerhead prototypes crammed into a 12 seater van. We rolled through the swamps of Louisiana covered in their Spanish moss, and then finally into the crisp dry Texas spring air, auspiciously arriving on what turned out to be the eve of the 164thanniversary of the Battle of the Alamo. With all of our stops we turned an eight-hour drive into a twelve-hour adventure – it was one for the ages!

Austin is awesome, and we couldn’t be more thrilled to be here the great state of Texas, ready to make some history ourselves with the world’s first effective bicycle navigation solution. All the 9 RGA/Techstars teams are staying in one hotel and the anticipation and excitement for the days ahead is palpable. Piet and Jon will be extremely busy and will spend the next two days leading up to Saturday’s Demo Day tuning up the final version of our pitch and practicing to deliver it perfectly, while the rest of the team takes a few free moments to explore Austin. We will be sure to share our adventures here with you as they continue to unfold.

Until next time,

The Hammerhead team

Hammerhead – Onwards to SXSW and a little backstory

3 Mar

The weeks are flying by with barely a moment to take a breath, and we’re about ready to ship off tomorrow evening for our big Demo Day at SxSW in Austin, Texas. Piet and Jon have been practicing non-stop for what we’re confident is going to be an awesome presentation – and we’re thrilled to be sharing the stage with our friends and associates from the 8 other incredible R/GA Techstars Accelerator companies.

With this trip, our time here at the Accelerator draws to a close. This represents the end of another challenging but immensely rewarding chapter of our journey. Although we are looking forward to a day or two of catching up on our sleep, we find ourselves reflecting on all the progress we have made here over the last 4 months. We not only forged ahead with our product, but have created a group of friends here and can say with confidence that the hardware startup tribe of NYC is fired up and ready for a good summer!

In this spirit of reflection we thought it would be an appropriate time to share a video of the first leg of our ride together as a team. In June of last year we pooled our resources and moved into a one bedroom apartment to focus on nothing but Hammerhead. Check out the video of our journey:

As with any significant endeavor we have faced significant trials but our commitment to this product and to each other have held constant. We love working together, and we can’t wait for this upcoming summer, with its promise of bikes, sunshine, and good times spent with the people who have supported us thus far.

We have a grand adventure ahead of us this week as we travel across the United States with our whole team – and we’re looking forward to bringing all of you along for the ride with us, with  blog posts, email updates and video. Be sure to keep an eye on our twitter page, as we’ll be updating it constantly. For our team, this journey to Austin is symbolic of the physical transition ahead as we say goodbye to R/GA and Techstars and grow to new heights as a company.

Well, Austin awaits! We can’t wait to share this next week’s excitement with you!

Until next time,


The Hammerhead Team

%d bloggers like this: